Noma Shop, Mushie, 3, (page 3 of 4)

Mushie

Created by a mom Mushie Feigenson and handmade by moms in the USA, Mushie products are a favorite for parents and of course babies. Products come in a unique and chic, vintage inspired colors that bring to mind a peaceful simplicity.

Mushie Feigenson had a morning sickness and hyperemesis gravidarum was bad enough that she was mostly on bed rest, and she devoted the time to designing the perfect nursery. Scrolling through countless pages of baby products, Instagram influencers, Pinterest boards and mommy blogger posts. As she progressed, she realized something: the cheap products weren’t good and the good products weren’t cheap. There was nothing appealing about the bulk of what she was seeing, but the higher-quality eco-friendly products were way too expensive. She decided to get resourceful. Mushie worked on finding inexpensive, sustainably-produced, eco-friendly baby accessories overseas. She went all out and were sourcing things internationally. And then she realized: if she was going to all this trouble, surely other people are having the same issue. How big of a market could this be? The answer wasn’t long in coming. Mushie brand was born,